Burson-Marsteller's EMEA survey reveals the changing nature of business crisis and outlines how to respond. In the past year, “controversial company developments” were the type of crisis most frequently encountered, with the entry of new and innovative business models the second most experienced cause of crisis. These were followed by logistical difficulties, online/digital failure, negative social media campaigns, and regulatory scrutiny. But when asked about the next 6-12 months, new and innovative business models entering their sector topped the list with the arrival of "disruptive innovators," seen as more likely than any one of the traditional crises experienced in the previous year. Download the full report here.