Long Live New York

New Yorkers possess great pride for their state. They also possess a beneath-the-surface compassion for the thing that makes New York great, New Yorkers. "Long Live New York" taps into that pride and compassion to inspire New Yorkers to fight for New York by rallying around those waiting for an organ, and celebrating those who step-up to save them. "Long Live New York" is designed to inspire the unregistered to register. It is designed to inspire those who facilitate donation to not only facilitate, but also to embrace the cause. And it is designed to inspire the advocates to advocate harder. All with a single goal in mind, saving more lives through organ donation.