Hope Soap: Hope for a Healthier Nation

In South Africa, thousands die every year in disadvantaged areas from preventable diseases like typhoid, diarrhea, pneumonia, and cholera. This is due to lack of hygiene. Worst of all, the diseases affect the most vulnerable and innocent - our children.

This is no more true than in Blikkiesdorp, an informal settlement in the Western Cape, South Africa. We worked with Blikkiesdorp4hope, an NGO backed by The Safety Lab, an organization that works with the City of Cape Town. They wanted to increase awareness of hand hygiene and create a habit of hand washing among children in Blikkiesdorp.

Research has shown that hand washing is the most effective way to prevent the spread of infection and disease. Giving the soap to the kids is easy – the biggest challenge is getting them to use it repetitively.

Enter Hope Soap, a see-through bar of soap with a small toy inside. The only way for kids to get to the toy is to use up the soap. Thus there was an incentive to hand washing.

Hope Soap encouraged a positive change by instilling the habit of hand washing. In the end, the childrens' small reward was a toy, but South Africa's big reward was hope for a healthier nation.