MindDrive Social Fuel
MindDrive Social Fuel
MindDrive, an experiential learning program for at-risk youth, approached VML for support in gaining awareness for education reform. In 2013, they partnered to create a program built around connecting social energy and automotive fuel. In 2013, the first Social Fuel Tour allowed students to go cross-country in a modified Karmann Ghia that ran exclusively on social media. The fuel for the car relied on aggregated tweets, posts, shares, and likes. VML used a social listening tool to monitor and capture this activity and convert it into watts. A device connected to the car triggered the motor to engage.
In early 2013, MINDDRIVE, an experiential learning program for at risk youth, approached VML for support in helping them gain awareness for the need for education reform and how programs like educational non-profit MINDDRIVE are succeeding. One of the main educational programs at MINDDRIVE is focused on the at risk youth building a fully functional electric vehicle and then driving that vehicle across the country to build awareness. In partnership with VML, the 2013 program was taken to a new level with the idea of social fuel.
MINDDRIVE and VML partnered to create the first-ever social activation program – connecting social energy and automotive fuel – and the program has received widespread attention. The 2013 Social Fuel Tour was an ambitious trip for MINDDRIVE students to go across the country in an electric car, a modified Karmann Ghia, fueled exclusively by social media activity. Traveling from Kansas City to Washington D.C., the fuel for the car relied solely on aggregated tweets, posts, shares and likes.
VML used a social listening tool to monitor and capture activity on the social media channels of MINDDRIVE and its supporters converts the activity into watts. Then based on the amount of activity a device connect to the car triggers the motor to engage or not engage depending on the level of social fuel. Social fuel was created in several ways: follows on Facebook, Twitter, Instagram, as well as like, shares, comments and YouTube video views. For Twitter and Instagram, supporters used #minddrive and/or tagged @minddriveorg.- See more at: http://www.vml.com/news-and-trends/articles/minddrives-social-fuel-tour-...